MKT630 2010

MIDTERM EXAMINATION
Spring 2010
MKT630- International Marketing (Session - 3)
Time: 60 min
Marks: 44
Question No: 1 ( Marks: 1 ) - Please choose one
The unconscious use of the values, experiences, and knowledge of one's own culture as a guide to decision making in a different culture is best described by which of the following?
► Self-reference criterion
► Cultural insensitivity
► Cultural elitism
► Ethnography

Question No: 2 ( Marks: 1 ) - Please choose one
“One’s own culture or company knows best how to do things” Identify which of the following concept is consistent with given statement?
► Ethnocentrism
► Self-reference criterion
► Cultural elitism
► Isolationism

Question No: 3 ( Marks: 1 ) - Please choose one
Which one of the following term explains the ability of a firm or individual to satisfy customer needs and expectations?
► Want
► Demand
► Product
► Quality

Question No: 4 ( Marks: 1 ) - Please choose one
Identify the concept in which customer will prefer those products which are highly sold and high promotional back up?
► Marketing Concept
► Societal Marketing Concept
► Selling Concept
► Production Concept

Question No: 5 ( Marks: 1 ) - Please choose one
Identify the exact sequence of international marketing that you have learnt in your course.
► Analyzing opportunities, strategy development, targeting, marketing mix, implementation
► Analyzing opportunities, targeting, marketing mix, strategy development, implementation
► Analyzing opportunities, targeting, strategy development, marketing mix, implementation
► Analyzing opportunities, marketing mix, targeting, strategy development, implementation

Question No: 6 ( Marks: 1 ) - Please choose one
Which one of the following is the effect of imports on domestic economy?
► Pressure for domestic economy
► Prosperity for domestic economy
► Expansion for domestic economy
► No effect on domestic economy

Question No: 7 ( Marks: 1 ) - Please choose one
The Theory of National Competitive Advantage was presented by which one of the following scholars?
► Recardo
► Adam Smith
► Paul Krugman
► Michael Porter

Question No: 8 ( Marks: 1 ) - Please choose one
Within the balance-of-payments statement, which account measures a record of all exports and imports of gold, increases or decreases in foreign exchange, and increases or decreases in liabilities to foreign central banks?
► Current
► Capital
► Reserves
► Wealth

Question No: 9 ( Marks: 1 ) - Please choose one
Which of the following is the ideal political climate for a multinational firm?
► Democratic
► Socialist
► Dictatorial
► Stable, friendly government

Question No: 10 ( Marks: 1 ) - Please choose one
The power exercised by a state in relation to other countries and the supreme power exercised over its own members is called:
► Government policy
► Control
► Sovereignty
► Domestication

Question No: 11 ( Marks: 1 ) - Please choose one
Identify which law seeks interpretation through the past decision of higher courts and interpret the same statues or apply established and customary principles of law to a similar set of facts.
► Civil law
► Code law
► Common law
► Islamic law

Question No: 12 ( Marks: 1 ) - Please choose one
Hofstede’s _____ dimension is the degree to which people in a country prefer, structured over unstructured situations.
► Power distance
► Individualism
► Uncertainty avoidance
► Achievement

Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following elements of geography are considered to be very important environmental considerations when assessing a market?
► Coal-burning industries and amount of river travel
► Land mass density and population density
► Climate and physical terrain
► Number of usable maps and literacy rate

Question No: 14 ( Marks: 1 ) - Please choose one
Which of the following social scientists is credited with doing the most thorough, influential, and widely read work on how cultural values influence various types of business and market behavior?
► Daniel Starch
► Geert Hofstede
► Sigmund Freud
► Milton Friedman

Question No: 15 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a benefit for conducting environmental analysis?
► Increase organization's exposure to politically unstable market
► Aid to decision making
► Choice of market and marketing mix
► Prioritize and manage risk factor

Question No: 16 ( Marks: 1 ) - Please choose one
Which one of the following scheme is TRUE regarding marketing research?
► Gathering data, analysis, interpretation
► Analysis, gathering data, interpretation
► Interpretation, gathering data, analysis
► Interpretation, reporting, analysis

Question No: 17 ( Marks: 1 ) - Please choose one
Sampling requires the answer to three questions. Which of the following is an inappropriate one?
► Who is to be sampled (what sampling unit)?
► How many people should be surveyed (what sample size)?
► Why should they be sampled (justification)?
► How should the people be chosen (what sampling method)?

Question No: 18 ( Marks: 1 ) - Please choose one
Experimental research is best suited for gathering which of the following information?
► Unknown
► Causal
► Complicated
► Interactive

Question No: 19 ( Marks: 1 ) - Please choose one
Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?
► All of the needed data is rarely available
► It may not be useable for research purpose
► More expensive when purchased from the government
► You do not know why it was originally collected

Question No: 20 ( Marks: 1 ) - Please choose one
General Motors need to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by General Motors?
► Mail
► Telephone
► Personal interview
► Population

Question No: 21 ( Marks: 1 ) - Please choose one
Which one of the following is not part of an organization's macro-environment?

► Political environment
► Economic environment
► Social environment
► Internal environment

Question No: 22 ( Marks: 1 ) - Please choose one
Jurisdiction of World Court is generally determined on the basis of which option?
► Who makes the legal complaint?
► Jurisdictional clout
► The structure of the legal systems involved
► Where a contract was entered

Question No: 23 ( Marks: 1 ) - Please choose one
“Rivalry of new product” is the part of which kind of information that a marketer requires for rational decision making?
► Competitor information
► Market potential information
► Marketing mix information
► The Product information

Question No: 24 ( Marks: 1 ) - Please choose one
The concept in which customer will prefer those product which are easily available and inexpensive in the market is known as:

► Production Concept
► Concept Selling
► Marketing Concept
► Societal Concept

Question No: 25 ( Marks: 1 ) - Please choose one
Which alternative term is used for the law of comparative advantage?
► Law of comparative cost
► Law of comparative price
► Law of comparative revenue
► Law of comparative profit

Question No: 26 ( Marks: 1 ) - Please choose one
Which one of the following need is the heart of any organization?
► Un-fulfill and under-fulfill need
► Market share need
► Customer need
► Sales need

Question No: 27 ( Marks: 1 ) - Please choose one
When a firm enters the foreign market only infrequently for the purpose of selling surplus or obsolete inventory, that firm is engaged in:
► Indirect exporting to foreign market
► Competitive participate in international trade
► Dumping in the foreign market
► Contraband dealing with foreign market

Question No: 28 ( Marks: 1 ) - Please choose one
Foreign investment in less self-sufficient countries”
► Stimulates domestic production
► Increase domestic unemployment
► Promotes bribery
► Prevents embargoes

Question No: 29 ( Marks: 3 )
List down the subsidies that a government offers to promote exports.

Question No: 30 ( Marks: 3 )
During research, international marketing researcher faces some issues, discuss three of them.

Question No: 31 ( Marks: 5 )
International marketers are working in more complex legal system than local marketer. Indicate those issues that an international marketer faces world wide.

Question No: 32 ( Marks: 5 )
Compare and contrast closed-end questions and open-end questions for gathering data. Differentiate these two terms with at least one example.