MKT621 2010

1)- ‘Above
the line media’ and ‘Below the line media’ are two
important terms used in advertising based on promotional techniques.
Which of
the following is the example of ‘Above the line media’ promotion?


► ----- ► ------ ► Cinema ► Direct Mail





2)- Which
one of the
following is NOT
a
component of information process model?


►
Yielding
► Retention
► Comprehension
► Preferences





3)-In creative process,
which one of the following steps helps you to put the problem out of
your
conscious mind and put the information to do the creative work?


►
Immersion
► Incubation ► Illumination ► Verification





4)-A
printing error in a
newspaper advertisement is an example of:


►
Feedback
► Noise ► Message
loop ► Carelessness





5)-Keep in mind the
creative process of advertising, which of the following means; taking
the
information, working with it and thinking about it in the mind.


►
Immersion ► Incubation ► Verification ► Digestion






6)-ABC Company
manufactures processor and
advertises its product for Del
and HP computers. It is an example of which of the following.


► Interactive Advertising ► Retail
or Local Advertising



► Institutional
Advertising ►
Business to Business Advertising





7)-Which
of the following
is the process of identifying groups of customers with basically similar
wants,
needs, preferences or buying behaviors?


►
Profiling
► Positioning
► Segmentation ► Targeting





- "Technological
advances,
shifts in consumer tastes and increased competition can reduce the
demand of a product". This threat can arise mostly in which of the
stages
of PLC (Product Life Cycle)?


►
Introduction
► Growth
► Maturity ►
Decline





9)-At
which of the
following stages in the product life cycle, the sales growth starts to
slow
down?


►
Introduction
► Growth
► Maturity
►
Decline



1) being a TV manager,
wt kind of TV add u refer to ur customer? (MARKS 3)
2)
Being a Finance manager, Wt kind of SUPPORT u provide to ur customer.
(MARKS 5)
3)- ADVANTAGES and disadvantages of BILLBOARDS ? (MARKS 5)