MGT301 FINALTERM FALL 2010 PAPER

Total 69 Questions
62 MCQs (each 1 mark)
4 Questions (5 marks)
3 Questions (3 marks)

What is meant by franchise? What type of vertical marketing system it is?
Briefly explain your answer with an example. (5 marks)

Define and differentiate between Catalog Marketing, KIOSK Marketing and Database Marketing. (5 marks)

What are the broad ways or areas in which the internet has changed the conventional marketing? (5 marks)

What would a researcher need to know about drawing conclusions about large groups of consumers by studying a small sample of the total population and how many kinds of samples will be studied by researcher? (5 marks)

What are the different basic strategies that the firm uses to position themselves against their competitors? (3 marks)

During the course of action, there may arise some conflicts with in the distribution channel. Name and define these conflicts. (3 marks)

Identify major functions of Public Relations? (3 marks)