MKT621 QUIZ NO 4

Subject: MKT621 QUIZ NO 4 Thu Jul 22, 2010 9:04 pm

Quote :: Question # 1 of 15 ( Start time: 12:03:19 AM )
Which kind of advertisement it will be if it is sponsored by a non profit institution?
Select correct option:
Institutional advertising
Corporate advertising
Commercial advertising
Non commercial advertising
Question # 2 of 15 ( Start time: 12:04:06 AM )
Which one of the following media has audio and video attraction?
Select correct option:
Radio
Magazine
TV
Newspaper
Question # 3 of 15 ( Start time: 12:04:40 AM )
In an advertisement, the verbal portion including headlines, body, and signature, is called:
Select correct option:
Layout
Script
Copy
Story Board
Question # 4 of 15 ( Start time: 12:05:22 AM )
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:
Advertising
Public Relations
Publicity
Sale Promotion
Question # 5 of 15 ( Start time: 12:06:42 AM )
A printing error in a newspaper advertisement is an example of:
Select correct option:
Carelessness
Message loop
Message Reliability
Noise
Question # 6 of 15 ( Start time: 12:07:58 AM )
Recognition tests, theater tests, and recall tests are used for evaluating ______.
Select correct option:
Specific Advertisement Objectives NOT SURE
Specific Advertisements
Different Advertising Media
Specific Ad Agencies
Question # 7 of 15 ( Start time: 12:09:23 AM )
A company has limited selected audience with no ad competition and personalized
interaction with audience. Which type of following media, company will use?
Select correct option:
Direct Mail
Internet
Newspapers
Radio
Question # 8 of 15 ( Start time: 12:10:03 AM )
What is the task of a copywriter?
Select correct option:
Writing ads for different media
Evaluate marketing date
Editing and re writing copy
All of these Page No.52
Question # 9 of 15 ( Start time: 12:10:31 AM )
Which one of the following is NOT included in the components of positioning?
Select correct option:
Benefit
Target
Competition
Price Page No.19
Question # 10 of 15 ( Start time: 12:11:26 AM )
Which of the following refers to potential audience might be exposed to the advertising
message?
Select correct option:
Reach
Frequency
Scheduling
Coverage Page No.22
Question # 11 of 15 ( Start time: 12:12:27 AM )
In following Advertising Hierarchy Models, at which stage a person shows understanding
and thinking behavior.
Select correct option:
Cognitive stage Page No.38
Affective stage
Behavior stage
Action stage
Question # 12 of 15 ( Start time: 12:13:56 AM )
Which one of the following is first step in developing media plan?
Select correct option:
Evaluation & control
Selection of media
Media strategy implementation
Market situation analysis Page No.23
Question # 13 of 15 ( Start time: 12:14:41 AM )
Which one of the following is the basic equation of “VALUE”?
Select correct option:
Value = brand image / cost
Value = cost / convenience
Value = cost / loyalty
Value = benefit / cost Page No.8
Question # 14 of 15 ( Start time: 12:15:17 AM )
To increase a market share a company organizes a Point of Purchase (POP) Displays. It is
an example of:
Select correct option:
Brand Promotion
Channel Promotion
Consumer Promotion
Trade Promotion Page No.73
Question # 15 of 15 ( Start time: 12:16:07 AM )
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the
following claim they have used in this advertisement?
Select correct option:
Puffery
Weasel claim Page No.8
Shock ad
Emotional ad