information in famous logos

Subject: information in famous logos Fri Jul 02, 2010 9:04 am

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This logo doesn’t seem to hide much at first sight, but
it gives you a little insight in the philosophy behind the brand. First
of all, the yellow swoosh looks like a smile: Amazon.com want to have
the best customer satisfaction. The swoosh also connects the letters a
and z, meaning that this store has everything from a to z.

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This is probably one of the best known logos
with a hidden meaning. If you look closely, you’ll see an arrow that’s
formed by the letters E and x. This arrow symbolizes speed and
precision, two major selling points of this company.

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Continental is a manufacturer of tyres. You
could actually see this in their logo, because the first two letters
create a 3-dimensional tyre.

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Toblerone
is a chocolate-company from Bern, Switzerland. Bern is
sometimes called ‘The City Of Bears’. They have incorporated this idea
in the Toblerone logo, because if you look closely, you’ll see the
silhouette of a bear.

Baskin
Robins
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The old logo of
Baskin Robbins had the number 31 with an arc above it. The new logo took
this idea to the next level. The pink parts of the BR still form the
number 31, a reference to the 31 flavours.

Sony
Vaio
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Sony Vaio is a
well known brand of laptops. But did you know that the name Vaio logo
also had a hidden meaning? Well, the first two letters represent the
basic analogue signal. The last two letters look like a 1 and 0,
representing the digital signal.

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Carrefour is one of the
biggest European retailers, and it’s also French for “crossroads”. The
logo symbolizes this word via two opposite arrows. They also added the
first letter of the name, because if you look closely you’ll see the
letter C in the negative space between the two arrows.

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Unilever is one
of the biggest producers of food, beverages, cleaning agents and
personal care products. They produce a huge amount of different products
and they wanted to reflect this in their logo. Each part of the logo
has a meaning. For example: the heart represents love, care and health
- feeling good, a bird is a symbol of freedom. Relief from daily chores
– getting more out of life.

Formula
1
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At first, this
logo might not make much sense. But if you look closely, you’ll see the
number 1 in the negative space between the F and the red stripes. I also
love how this logo communicates a feeling of speed.

Sun
Microsystems
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The Sun logo is
one of the most famous ambigrams in the world. You can read the brand
name in every direction; both horizontally and vertically. This logo was
designed by professor Vaughan Pratt of the Stanford University.

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The NBC (National
Broadcasting Company) is one of the biggest American television
networks. I think most of you have already seen the peacock in this
logo. The peacock has 6 different tail feathers, referring to the six
divisions at the time that this logo was created. The peacock’s head is
flipped to the right to suggest it was looking forward, not back.