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 MGT610 FINALTERM PAPERS

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PostSubject: MGT610 FINALTERM PAPERS   Tue Jul 26, 2011 2:34 pm

Total questions = 55

Total mcqs = 46



4 questions having 3 marks:

1. What is Affluent Society?

2. What does it means “treating humanity as an end”

3. Define Green marketing and its activities.

4. Differentiate advertising and publicity



5 questions having 5 marks:

1. What is diminishing marginal utility and give an example.

2. Anti-trust views

3. Business claiming that environment responsibility is confined to laws.

4. Positive and negative aspects of advertising

5. Safety and privacy of internet transaction


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