1. What are the various tools of Public Relations? Name at least five.
2. Name any five elements of the communication process.
3. For what purpose public policy principles can be used? List down the key principles for public
policy towards marketing.
4. How BCG matrix is beneficial for companies? Explain briefly.
5. What are Web Communities? Also mention its uses.
6. MR. X wants to start a business that would sell books online directly to the customers. What type
of distribution channel would you recommend that MR.X should adopt.
7. How will you regard a company as one having “Global Vision”?
8. Differentiate between exploratory and descriptive research?