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 MKT624 FINALTERM SPRING 2011

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PostSubject: MKT624 FINALTERM SPRING 2011   Fri Jul 15, 2011 9:32 pm

There are 46 mcq and 9 short and long questions which are given below:

Which one of the following is the indicator of brand assets?
Market share
Price premium
Brand reputation (all are brand strength only brand reputation are brand Asset)
Loyalty rate

An intangible value that accrues to a company as a result of its successful efforts to establish
a strong brand is known as:
Brand management
Brand equity [You must be registered and logged in to see this link.]
Brand assets
Brand liabilities

Which of the following is an outer entity of a business strategy that supports business goals
and objectives?
Brand architecture
Brand portfolio
Brand extension
Line extension

Which of the following options should be used keeping in mind that your brand is an asset
that is going to provide you with the right contribution to enable you achieve all your
financial goals.
Price
Marketing
Placement
Selling

At the stage of awareness of communication process, the customer s response reaches at what
percentage?
75%
80%
70%
90%

A consumer contest is an example of which one of the following?
Personal selling
Sales promotion
Advertising
Public relations

A brand based organization provides which of the following benefits?
All of the given options
Clarity of role
Commitment to brand growth
A collective responsibility

Which of the following drive all the strategies and always emerge as the most purposeserving
research basis?
Needs
Wants
Demands
Desires

A brand manager has to reside very close to the existing product while launching a new
product is the major negative aspect of which one of the following strategy?
Line brand strategy
Range brand strategy
Product brand strategy
Umbrella brand strategy

A marketer that wanted to include detailed explanations in advertisements would be most
likely to use which one of the following?
Radio
Television
Outdoor displays
Magazines

Which one of the following is the characteristic of Esteem?
Purchase frequency
Market share
Price premium
Persona recognition

What is Mission statement?
What is 80-20 rule?
Define appreciation?
What is positioning?
How did u reach to your target market through media?


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