There are 46 mcq and 9 short and long questions which are given below:
Which one of the following is the indicator of brand assets?
Brand reputation (all are brand strength only brand reputation are brand Asset)
An intangible value that accrues to a company as a result of its successful efforts to establish
a strong brand is known as:
Brand equity [You must be registered and logged in to see this link.]
Which of the following is an outer entity of a business strategy that supports business goals
Which of the following options should be used keeping in mind that your brand is an asset
that is going to provide you with the right contribution to enable you achieve all your
At the stage of awareness of communication process, the customer s response reaches at what
A consumer contest is an example of which one of the following?
A brand based organization provides which of the following benefits?
All of the given options
Clarity of role
Commitment to brand growth
A collective responsibility
Which of the following drive all the strategies and always emerge as the most purposeserving
A brand manager has to reside very close to the existing product while launching a new
product is the major negative aspect of which one of the following strategy?
Line brand strategy
Range brand strategy
Product brand strategy
Umbrella brand strategy
A marketer that wanted to include detailed explanations in advertisements would be most
likely to use which one of the following?
Which one of the following is the characteristic of Esteem?
What is Mission statement?
What is 80-20 rule?
What is positioning?
How did u reach to your target market through media?