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 MGT301 QUIZ 7-1-11 FALL 2010

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PostSubject: MGT301 QUIZ 7-1-11 FALL 2010   Fri Jan 07, 2011 3:50 pm

Quiz Start Time: 07:14 PM Time Left 13

sec(s)





Question # 1 of 15 ( Start time: 07:14:13 PM ) Total Marks: 1

Which one of the following statement is not include in marketing process

Select correct option:



Analyzing marketing opportunities

Selecting target market

Company’s mission statement

Developing marketing mix

















Quiz Start Time: 07:14 PM Time Left 86

sec(s)





Question # 2 of 15 ( Start time: 07:15:39 PM ) Total Marks: 1

Low consumer involvement in purchase but significant perceived brand difference comes in which type of buying behavior.

Select correct option:



Complex buying behavior

Dissonance-reducing buying behavior

Habitual buying behavior

Variety-seeking buying behavior













Quiz Start Time: 07:14 PM Time Left 89

sec(s)





Question # 3 of 15 ( Start time: 07:16:47 PM ) Total Marks: 1

Products that are used directly in the production of a final product but are not easily identifiable are categorized as which one of the following?

Select correct option:



Component parts

Consumable supplies

Assembly components

Process materials









Quiz Start Time: 07:14 PM Time Left 89

sec(s)





Question # 4 of 15 ( Start time: 07:18:13 PM ) Total Marks: 1

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary sometimes called a middleman, who perform which of the following function?

Select correct option:



Always sells products to wholesalers

Links producers to the ultimate users of the products

Always sells products to retailers

Does not take title to products













Quiz Start Time: 07:14 PM Time Left 89

sec(s)





Question # 5 of 15 ( Start time: 07:19:24 PM ) Total Marks: 1

Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need refers to which one of the following concepts?

Select correct option:



Product

Price

Place

Promotion









Quiz Start Time: 07:14 PM Time Left 89

sec(s)





Question # 6 of 15 ( Start time: 07:20:35 PM ) Total Marks: 1

During shopping in a market, a girl sees a new diet cola. She picks up a six-pack to take home and try. This purchase is indicative of which one of the following decision making?

Select correct option:



Low-involvement

High-involvement

Enduring

Perceived











Quiz Start Time: 07:14 PM Time Left 88

sec(s)





Question # 7 of 15 ( Start time: 07:22:03 PM ) Total Marks: 1

"Value pricing" means setting a fair price for a marketing mix that gives the target market superior customer value.

Select correct option:



True

False









Quiz Start Time: 07:14 PM Time Left 87

sec(s)





Question # 8 of 15 ( Start time: 07:23:29 PM ) Total Marks: 1

Product elimination can BEST be described as the process of deleting a product from the product mix when it:

Select correct option:



Is perceived as a failure by top management

Increases production costs and decreases profits

No longer responds to promotional efforts

No longer satisfies a sufficient number of customers









Quiz Start Time: 07:14 PM Time Left 88

sec(s)





Question # 9 of 15 ( Start time: 07:24:53 PM ) Total Marks: 1

Which one of the following is NOT a part of marketing channel firms (intermediaries)?

Select correct option:



Physical distribution firm

Marketing service agency

Financial intermediary

Stock exchange









Quiz Start Time: 07:14 PM Time Left 89

sec(s)





Question # 10 of 15 ( Start time: 07:26:26 PM ) Total Marks: 1

Which of the human wants are backed by buying power?

Select correct option:



Needs

Wants

Demands

Exchange









Quiz Start Time: 07:14 PM Time Left 89

sec(s)





Question # 12 of 15 ( Start time: 07:28:43 PM ) Total Marks: 1

All of the following are the stages involved in the consumer adoption process EXCEPT:

Select correct option:



Desire

Awareness

Interest

Trial









Quiz Start Time: 07:14 PM Time Left 83

sec(s)





Question # 13 of 15 ( Start time: 07:29:50 PM ) Total Marks: 1

Specifications of a product relate to which of the following?

Select correct option:



Physical characteristics and level of quality

Financing available with the product

Types of competitors offering a similar product

Price of a product offering to customer











Quiz Start Time: 07:14 PM Time Left 87

sec(s)





Question # 14 of 15 ( Start time: 07:31:22 PM ) Total Marks: 1

At which stage personal or difficult questions should be asked in a questionnaire?

Select correct option:



In beginning

In the middle

In the last

At any point in time







Quiz Start Time: 07:14 PM Time Left 88

sec(s)





Question # 15 of 15 ( Start time: 07:32:43 PM ) Total Marks: 1

Which of the following phase of marketing research process is considered MOST expensive and subject to error?

Select correct option:



Exploratory research

Hypothesis

Data collection

Data validation



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