MGT301MID FALL 2010
The receptionist at a doctor's office throws away certain productcirculars mailed by
pharmaceutical companies and keeps the ones on products shebelieves are useful. The
receptionist is performing which role in the buying center?
If a local company wants to adopt themarketing concept. To be consistent with this move, it should adopt which ofthe following philosophies?
Focusing on today is important for us
Making money is our business
The customer is always right
Keeping prices low is our objective
Any paid form of non-personal presentation and promotion ofideas, goods or services by an identified sponsor reflects which one of thefollowing concepts?
Making more sales to current customers without changing afirm’s products refers to which of the following strategies?
The objective of which of the followingresearch is to gather preliminary information that will help define the problemand suggest hypotheses?
A threat is a major unfavorable situation in afirm’s environment. Threats are key impediments to the firm’s current ordesired position. Which one of the following represents threat to a firm’ssuccess?
Relaxation of international tariffs
The entrance of newcompetitors in the market
Undifferentiated products or services
Cost advantages present because of advancedtechnology
Demographic segmentation divides themarket into groups based on which of the following variables?
Size, location, industry, customer
Size, company, industry, technology
Location, size, occupation,race
Customer, technology, company, industry
A political force is one of the actors ofmarketing macro environment. It is difficult for the marketers to deal with thepolitical environment because:
It is simple to recognize
It is beyond their control
It is easily ignored
It is easily influenced
Buyer-seller similarities is an attribute comes under which one of the followingconcepts?
Boston University is using the systematic design, collection, analysis, andreporting of data relevant to marketing its programs to minority students. Whatdo we call this?
Which one of the following statements is an example of aproblem that may arise in the implementation of the marketing concept?
The marketer cannot satisfy all the marketingsegments
Consumers do not understand what the marketing concept is
Dealers do not support the marketing concept
A product may fit the needs of too many segments
Why is business legislation enacted?
To protect consumers
To protect companies from each other
To protect the interest of the society
All of the given options
Three main strategies for intensive growth aremarket penetration, product development and the other one?
Mr. A prefers Suzuki over Toyota, because he considers Suzuki to becheaper, faster, more economical and reliable. The evaluation performed by Mr. Ais known as:
Whichone of the following environment depicts consumer purchasing power and spendingpatterns?
Customer Perceived Value
When a church targets different demographicgroups to increase attendance, it is an example of which of the followingoptions?
Ethics in marketing
Allof the following are included in the Porters five forces model of competitionEXCEPT:
Threatsof new entrants
Bargaining Powers of competitors
Threatof substitute products
Rivalryamong competing firms in industry
You purchase cleaning supplies regularly. It is showing which buying situation?
Modified straight rebuy
Whichof the following options refers to “New Products”?
New brands that a firm develops
Allof the given options
Why is the demographic environment a majorinterest to marketers?
Because it involves global financing
Because it involves people and people makeup markets
Because demographics involve diverse consumer products
Because demographics focus on local marketing opportunities
Themajor marketing research tool for gaining insights into consumer thoughts andfeelings is:
All of the given options
Whichof the following is a shortest product life cycle?
None of the given options
Business demand ultimatelycomes from the demand for consumer goods. This is known as __________ demand.
Microsoftintroduced new software which enhances voice chatting on the internet. Most ofthe people are unaware of this software. The people who are aware of theproduct are not interested in buying this software. This software is an exampleof:
Thetwo dimensions of product quality are:
Level and consistency
TheHispanic, African American, Asian American, and mature consumers in America are allexamples of:
All of the given options
Whena company decides to harvest a product, what happens to the product?
Various costs are reduced
Theproduct is eliminated
Productscannot be harvested
Noneof the given options
Q.Brieflydescribe difference between labeling and packaging?
Q.Describethe differences among culture, subculture, and social class.
Q.Explainthe various sources from which Internal Data can be collected for developingmarketing information.
Q.Acompany has to be careful while dividing the market into various segments. Somesegments appear to be fruitful in the short run and unprofitable in the longrun. Mention various structural factors that affect long-run segmentattractiveness.
Q.Culturalfactors exert a broad and deep influence on consumer behavior. The marketerneeds to understand the role played by the buyer’s culture, subculture, andsocial class.