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 MGT301 MIDTERM FAL L2010

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PostSubject: MGT301 MIDTERM FAL L2010   Fri Dec 10, 2010 9:03 pm

MGT301MID FALL 2010


The receptionist at a doctor's office throws away certain productcirculars mailed by
pharmaceutical companies and keeps the ones on products shebelieves are useful. The
receptionist is performing which role in the buying center?

Influencer
Buyer
Decider
Gatekeeper



If a local company wants to adopt themarketing concept. To be consistent with this move, it should adopt which ofthe following philosophies?
Focusing on today is important for us
Making money is our business
The customer is always right
Keeping prices low is our objective


Any paid form of non-personal presentation and promotion ofideas, goods or services by an identified sponsor reflects which one of thefollowing concepts?
Sales promotion
Direct marketing
Advertising
Personalselling


Making more sales to current customers without changing afirm’s products refers to which of the following strategies?

Market development
Marketgrowth
Market penetration
Productdevelopment



The objective of which of the followingresearch is to gather preliminary information that will help define the problemand suggest hypotheses?
Descriptive
Exploratory
Causal
Corrective


A threat is a major unfavorable situation in afirm’s environment. Threats are key impediments to the firm’s current ordesired position. Which one of the following represents threat to a firm’ssuccess?
Relaxation of international tariffs
The entrance of newcompetitors in the market
Undifferentiated products or services
Cost advantages present because of advancedtechnology



Demographic segmentation divides themarket into groups based on which of the following variables?
Size, location, industry, customer
Size, company, industry, technology
Location, size, occupation,race
Customer, technology, company, industry
A political force is one of the actors ofmarketing macro environment. It is difficult for the marketers to deal with thepolitical environment because:
It is simple to recognize
It is beyond their control
It is easily ignored
It is easily influenced

Buyer-seller similarities is an attribute comes under which one of the followingconcepts?
Demographic factors
Personal characteristics
Situationalfactors
Operating variables


Boston University is using the systematic design, collection, analysis, andreporting of data relevant to marketing its programs to minority students. Whatdo we call this?

Promotion
Self-study
Marketingresearch
Cost-benefit analysis

Which one of the following statements is an example of aproblem that may arise in the implementation of the marketing concept?

The marketer cannot satisfy all the marketingsegments
Consumers do not understand what the marketing concept is
Dealers do not support the marketing concept
A product may fit the needs of too many segments



Why is business legislation enacted?
To protect consumers
To protect companies from each other
To protect the interest of the society
All of the given options



Three main strategies for intensive growth aremarket penetration, product development and the other one?


Product improvement
Market saturation
Market growth
Market development


Mr. A prefers Suzuki over Toyota, because he considers Suzuki to becheaper, faster, more economical and reliable. The evaluation performed by Mr. Ais known as:


Whichone of the following environment depicts consumer purchasing power and spendingpatterns?

Demographicenvironment
Culturalenvironment
Economic environment
Consumerenvironment



Customer Satisfaction
Customer Perceived Value
CustomerPreference
Customer’sChoice

When a church targets different demographicgroups to increase attendance, it is an example of which of the followingoptions?
Not-for-profit marketing
Mindless marketing
Ethics in marketing
Societal marketing


Allof the following are included in the Porters five forces model of competitionEXCEPT:
Threatsof new entrants
Bargaining Powers of competitors
Threatof substitute products
Rivalryamong competing firms in industry






You purchase cleaning supplies regularly. It is showing which buying situation?

Modified rebuy
Straight rebuy
Modified straight rebuy
Consumer buy

Whichof the following options refers to “New Products”?
Productmodifications
Productimprovements
New brands that a firm develops
Allof the given options


Why is the demographic environment a majorinterest to marketers?
Because it involves global financing
Because it involves people and people makeup markets
Because demographics involve diverse consumer products
Because demographics focus on local marketing opportunities


Themajor marketing research tool for gaining insights into consumer thoughts andfeelings is:
All of the given options
Focusgroup interviewing
Telephoneinterviewing
Onlineinterviewing


Whichof the following is a shortest product life cycle?

Fad
Fashion
Style
None of the given options




Business demand ultimatelycomes from the demand for consumer goods. This is known as __________ demand.
Derived
Inelastic
Elastic
Fluctuating


Microsoftintroduced new software which enhances voice chatting on the internet. Most ofthe people are unaware of this software. The people who are aware of theproduct are not interested in buying this software. This software is an exampleof:

ConvenienceProducts
ShoppingProducts
SpecialtyProducts
Unsought Products



Thetwo dimensions of product quality are:
Level and consistency
Precisionand accuracy
Leveland precision
Consistencyand precision



TheHispanic, African American, Asian American, and mature consumers in America are allexamples of:

Culture
Subculture
All of the given options
Socialclass






Whena company decides to harvest a product, what happens to the product?
Various costs are reduced
Theproduct is eliminated
Productscannot be harvested
Noneof the given options

Q.Brieflydescribe difference between labeling and packaging?


Q.Describethe differences among culture, subculture, and social class.

Q.Explainthe various sources from which Internal Data can be collected for developingmarketing information.

Q.Acompany has to be careful while dividing the market into various segments. Somesegments appear to be fruitful in the short run and unprofitable in the longrun. Mention various structural factors that affect long-run segmentattractiveness.

Q.Culturalfactors exert a broad and deep influence on consumer behavior. The marketerneeds to understand the role played by the buyer’s culture, subculture, andsocial class.


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