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 MKT621 QUIZ

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PostSubject: MKT621 QUIZ   Fri May 21, 2010 10:27 pm

Question # 1 of 15 ( Start time: 10:30:46 PM ) Total Marks: 1
Which one of the following is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics?
Select correct option:

Advertising

Sales Promotion

Public Relation

Publicity
uestion # 2 of 15 ( Start time: 10:31:29 PM ) Total Marks: 1
All of the following are the components of price, EXCEPT:
Select correct option:

List price

Discount

Warranties

Payment mode
uestion # 3 of 15 ( Start time: 10:32:01 PM ) Total Marks: 1
Which one of the following is NOT a part of Advertising Pyramid?
Select correct option:

Attention

Desire

Need

Interest
Question # 4 of 15 ( Start time: 10:32:29 PM ) Total Marks: 1
Which one of the following types of advertising promotes products, services or ideas with the expectation of making a profit?
Select correct option:

Product advertising

Commercial advertising

Non-commercial advertising

Action advertising
Question # 5 of 15 ( Start time: 10:33:11 PM ) Total Marks: 1
Which one of the following components accesses the actual behavior of the customer towards a particular advertising campaign?
Select correct option:

Pre campaign

Mid campaign

Post campaign

Future campaign
uestion # 6 of 15 ( Start time: 10:34:10 PM ) Total Marks: 1
In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?
Select correct option:

Copy research

Media research

Market research

Distribution research
Question # 7 of 15 ( Start time: 10:34:57 PM ) Total Marks: 1
Which one of the following tools is NOT used to decide 'Advertising Reach'?
Select correct option:

Gross Rating Point (GRP)

Program Rating (PR)

Targeting Rating Point (TRP)

Competitive Parity Rating (CPR)
uestion # 8 of 15 ( Start time: 10:36:19 PM ) Total Marks: 1
Advertising can be used to sell:
Select correct option:

Product

Services

Idea

All of these
Question # 9 of 15 ( Start time: 10:36:50 PM ) Total Marks: 1
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Select correct option:

Puffery

Weasel claim

Shock ad

Emotional ad
Question # 10 of 15 ( Start time: 10:37:55 PM ) Total Marks: 1
Keep in mind the creative process of advertising, which of the following means; "taking the information, working with it and thinking about it in the mind".
Select correct option:

Immersion

Incubation

Digestion

Verification
uestion # 11 of 15 ( Start time: 10:38:39 PM ) Total Marks: 1
Which one of the following is NOT an ingredient of a Promotion mix?
Select correct option:

Direct marketing

Sales promotion

Warehousing

Advertising
stion # 12 of 15 ( Start time: 10:40:02 PM ) Total Marks: 1
Which one of the following is the basic purpose of marketing?
Select correct option:

Identify target customers

Identify needs and demands of customers

Identify market segment

Identify buyers and sellers
Question # 13 of 15 ( Start time: 10:40:46 PM ) Total Marks: 1
What is the task of a copywriter?
Select correct option:

Writing ads for different media

Evaluate marketing date

Editing and re writing copy

All of these
Question # 14 of 15 ( Start time: 10:41:41 PM ) Total Marks: 1
There are many definitions of "Advertising". Which of the following is a key parameter to define advertising?
Select correct option:

Identifiable Sponsor

Competitive Advantage

Target Audience

Company Mission
Question # 15 of 15 ( Start time: 10:42:24 PM ) Total Marks: 1
Which one of the following is the basic equation of “VALUE”?
Select correct option:

Value = brand image / cost

Value = cost / convenience

Value = cost / loyalty

Value = benefit / cost


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