Question # 1 of 15 ( Start time: 10:30:46 PM ) Total Marks: 1
Which one of the following is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics?
Select correct option:
Advertising
Sales Promotion
Public Relation
Publicity
uestion # 2 of 15 ( Start time: 10:31:29 PM ) Total Marks: 1
All of the following are the components of price, EXCEPT:
Select correct option:
List price
Discount
Warranties
Payment mode
uestion # 3 of 15 ( Start time: 10:32:01 PM ) Total Marks: 1
Which one of the following is NOT a part of Advertising Pyramid?
Select correct option:
Attention
Desire
Need
Interest
Question # 4 of 15 ( Start time: 10:32:29 PM ) Total Marks: 1
Which one of the following types of advertising promotes products, services or ideas with the expectation of making a profit?
Select correct option:
Product advertising
Commercial advertising
Non-commercial advertising
Action advertising
Question # 5 of 15 ( Start time: 10:33:11 PM ) Total Marks: 1
Which one of the following components accesses the actual behavior of the customer towards a particular advertising campaign?
Select correct option:
Pre campaign
Mid campaign
Post campaign
Future campaign
uestion # 6 of 15 ( Start time: 10:34:10 PM ) Total Marks: 1
In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?
Select correct option:
Copy research
Media research
Market research
Distribution research
Question # 7 of 15 ( Start time: 10:34:57 PM ) Total Marks: 1
Which one of the following tools is NOT used to decide 'Advertising Reach'?
Select correct option:
Gross Rating Point (GRP)
Program Rating (PR)
Targeting Rating Point (TRP)
Competitive Parity Rating (CPR)
uestion # 8 of 15 ( Start time: 10:36:19 PM ) Total Marks: 1
Advertising can be used to sell:
Select correct option:
Product
Services
Idea
All of these
Question # 9 of 15 ( Start time: 10:36:50 PM ) Total Marks: 1
Nestle gave an advertisement, “NestlĂ©’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Select correct option:
Puffery
Weasel claim
Shock ad
Emotional ad
Question # 10 of 15 ( Start time: 10:37:55 PM ) Total Marks: 1
Keep in mind the creative process of advertising, which of the following means; "taking the information, working with it and thinking about it in the mind".
Select correct option:
Immersion
Incubation
Digestion
Verification
uestion # 11 of 15 ( Start time: 10:38:39 PM ) Total Marks: 1
Which one of the following is NOT an ingredient of a Promotion mix?
Select correct option:
Direct marketing
Sales promotion
Warehousing
Advertising
stion # 12 of 15 ( Start time: 10:40:02 PM ) Total Marks: 1
Which one of the following is the basic purpose of marketing?
Select correct option:
Identify target customers
Identify needs and demands of customers
Identify market segment
Identify buyers and sellers
Question # 13 of 15 ( Start time: 10:40:46 PM ) Total Marks: 1
What is the task of a copywriter?
Select correct option:
Writing ads for different media
Evaluate marketing date
Editing and re writing copy
All of these
Question # 14 of 15 ( Start time: 10:41:41 PM ) Total Marks: 1
There are many definitions of "Advertising". Which of the following is a key parameter to define advertising?
Select correct option:
Identifiable Sponsor
Competitive Advantage
Target Audience
Company Mission
Question # 15 of 15 ( Start time: 10:42:24 PM ) Total Marks: 1
Which one of the following is the basic equation of “VALUE”?
Select correct option:
Value = brand image / cost
Value = cost / convenience
Value = cost / loyalty
Value = benefit / cost