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 MKT630 QUIZ

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PostSubject: MKT630 QUIZ   Wed Jun 23, 2010 8:52 pm

Question # 1 of 15 ( Start time: 06:05:58
AM ) Total Marks: 1


If a nation uses tariffs, quotas,
and non-tariff barriers to restrict trade so that domestic industries can
flourish, it may be differentiate as:


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Embargoes



Boycotts



Protectionism



Predatory pricing


uestion # 2 of 15 ( Start time: 06:06:51
AM ) Total Marks: 1


Identify the analysis that an
international marketer uses to determine potential export in international
market.


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Two stage analysis



Three stage analysis



Four stage analysis



Five stage analysis


Question # 3 of 15 ( Start time: 06:07:42
AM ) Total Marks: 1


Carriage and insurance paid to
(CIP) is one of the term of sale is used in place of which of the following?


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Free alongside ship (FAS)



Cost and freight (CFR)



Cost, insurance, and freight (CIF)



Free on board (FOB)


Question # 4 of 15 ( Start time: 06:08:23
AM ) Total Marks: 1


In lesser-developed nations, are
often perceived as arrogant and condescending. If this statement is true, which
of the following concept is consistent with it?


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Ethnocentrism



Self-reference criterion



Cultural elitism



Isolationism


Question # 5 of 15 ( Start time: 06:09:08
AM ) Total Marks: 1


Identify the concept in which
customer will prefer those products which can satisfy the customer needs, wants
and demands.


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Societal Concept



Production Concept



Selling concept



Marketing Concept


Question # 6 of 15 ( Start time: 06:09:55
AM ) Total Marks: 1


Mention the correct order in
finding potential customer according to your marketing expertise.


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Segmentation, dement measurement,
targeting, positioning



Dement measurement, segmentation,
targeting, positioning



Segmentation, targeting,
positioning, dement measurement



Dement measurement, targeting,
segmentation, positioning


Question # 7 of 15 ( Start time: 06:10:46
AM ) Total Marks: 1


A business undertaking between
two or more companies or organizations which will share ownership and control
of this business activity is categories as:


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Equity investment



Joint venture



Mixed venture



Money market investment


Question # 8 of 15 ( Start time: 06:11:25
AM ) Total Marks: 1


What is the second step in the
report preparation and presentation process?


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Data analysis



Report preparation



Interpretation and conclusions



Oral presentation


Question # 9 of 15 ( Start time: 06:12:21
AM ) Total Marks: 1


Survey research, called the
backbone of primary research, is the most widely used method for primary data
collection and is best suited for gathering which of the following information?



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Personal



Attitude



Descriptive



Exploratory


Question # 10 of 15 ( Start time: 06:13:14
AM ) Total Marks: 1


Identify an international
agreement by which an organization establishes local production in foreign
countries without capital investment?


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Direct export



Joint-venture



Licensing



Franchising


uestion # 11 of 15 ( Start time: 06:14:18
AM ) Total Marks: 1


Which of the human wants are
backed by buying power?


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Needs



Wants



Demands



Exchange


Question # 12 of 15 ( Start time: 06:14:56
AM ) Total Marks: 1


Which of the following is a
physical, concrete product that you can touch?


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A service



A good



An idea



A philosophy


Question # 13 of 15 ( Start time: 06:15:26
AM ) Total Marks: 1


All of the following are
considered to be a member of what is called a social institution EXCEPT:


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Peer groups



Family



Religion



Schools


Question # 14 of 15 ( Start time: 06:16:00
AM ) Total Marks: 1


Identify the most severe
political risk in which company's assets are seized without payment?


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Confiscation



Expropriation



Domestication



Liquidation


Question # 15 of 15 ( Start time: 06:16:48
AM ) Total Marks: 1


The supposed risks in licensing
that you feel during license agreement are as following EXCEPT:


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Limited market opportunities



Creating a future competitor



Loss of control of technology



Trade protection


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