Quiz Start Time: 03:14 PM Time Left 74
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Question # 1 of 15 ( Start time: 03:14:50 PM ) Total Marks: 1
Marketing relationships are:
Select correct option:
Intensely personal, like human relationships
Intended to deliver short-term customer satisfaction
Intended to deliver long-term customer satisfaction
The most important element of the marketing mix
Quiz Start Time: 03:14 PM Time Left 88
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Question # 2 of 15 ( Start time: 03:15:51 PM ) Total Marks: 1
Strategic drift, where strategies progressively fail to address the strategic position of the organization, is frequently followed by:
Select correct option:
A change of CEO
Transformational change
Transformational change or demise
Transactional change
Quiz Start Time: 03:14 PM Time Left 87
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Question # 3 of 15 ( Start time: 03:17:20 PM ) Total Marks: 1
In which case, probability of customer incraese to become a defector?
Select correct option:
Complaints not expressed but resolved
Complaints expressed and resolved
Complaints not expressed and not resolved
Complaints expressed but not resolved
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Question # 4 of 15 ( Start time: 03:18:36 PM ) Total Marks: 1
Companies can build interest and enthusiasm by using databases to remember customer preferences. This strategy helps to which of the following?
Select correct option:
Identify prospects
Avoid serious customer mistakes
Reactivate dormant customers
Deepen customer loyalty
Quiz Start Time: 03:14 PM Time Left 75
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Question # 6 of 15 ( Start time: 03:21:36 PM ) Total Marks: 1
The acronyms that we use for FUD is:
Select correct option:
Fear, Uncertainty, Divisions
Fear, Uncertainty, Doubts
Fear, Understandings, Doubts
Fear, Understand, Debits
Quiz Start Time: 03:14 PM Time Left 88
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Question # 7 of 15 ( Start time: 03:23:02 PM ) Total Marks: 1
Customer service facilitation includes EXCEPT:
Select correct option:
Divert attention of customer
Resolve problem
Improve efficiency
Provide full information
Quiz Start Time: 03:14 PM Time Left 85
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Question # 5 of 15 ( Start time: 03:20:04 PM ) Total Marks: 1
Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes by which of the following?
Select correct option:
Generic customer relationship management applications
Supply chain management applications.
Analytical customer relationship management applications
Operational customer relationship management applications
Quiz Start Time: 03:14 PM Time Left 88
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Question # 8 of 15 ( Start time: 03:23:47 PM ) Total Marks: 1
Horizon cat food mailed a packet of catnip seed to every person who visited its website. Along with the catnip seed was a note that advised consumers to visit
[You must be registered and logged in to see this link.] if they wanted to create a cat-friendly garden. This illustration is the best use of which concept for approaching prospect customer?
Select correct option:
Print advertising
Direct marketing
Personal selling
Public relations
Quiz Start Time: 03:14 PM Time Left 87
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Question # 9 of 15 ( Start time: 03:25:15 PM ) Total Marks: 1
Which one of the following terms deals with the same product availability in different weights?
Select correct option:
Proliferation of Labeling
Proliferation of Imaging
Proliferation of Packaging
Proliferation of Brand
Quiz Start Time: 03:14 PM Time Left 87
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Question # 10 of 15 ( Start time: 03:26:44 PM ) Total Marks: 1
All helps to prevent customers’ defection EXCEPT:
Select correct option:
Compulsion due to technological and environmental forces
Attempt to Track Losses
Customers Specific Approach
Customer Win—Back Program
Quiz Start Time: 03:14 PM Time Left 87
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Question # 11 of 15 ( Start time: 03:28:14 PM ) Total Marks: 1
The marketing concept holds that customers will remain loyal if:
Select correct option:
The company produces a product with enough features to satisfy everybody
The company's marketing activities are persuasive enough.
A company offers numerous 'specials'.
The customers' needs are met at a price that represents value for money.
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Question # 12 of 15 ( Start time: 03:29:37 PM ) Total Marks: 1
Which of the following statements is correct?
Select correct option:
Acquiring customers is on tenth the cost of retaining customers
Retaining customers is same as the cost of acquiring new customers
Retaining customers is on fifth the cost of acquiring new customers
Retaining customers is on tenth the cost of acquiring new customers
Quiz Start Time: 03:14 PM Time Left 88
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Question # 13 of 15 ( Start time: 03:31:01 PM ) Total Marks: 1
Personal selling is an effective tool to assist the buying process, especially for high priced products. Personal selling is not commonly used for which of the following purposes?
Select correct option:
Building up buyer's preferences
Pressurizing the customer into making a decision
To create static images only
Developing customer convictions and feelings about a product and company
Quiz Start Time: 03:14 PM Time Left 87
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Question # 14 of 15 ( Start time: 03:32:31 PM ) Total Marks: 1
What is not the part of an effective integrated advertising campaign?
Select correct option:
Precision of message
Cultivation of customer relationships
Impact
Static images only
Quiz Start Time: 03:14 PM Time Left 87
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Question # 15 of 15 ( Start time: 03:34:00 PM ) Total Marks: 1
With respect to customer satisfaction, which of the following is referred as the key to success?
Select correct option:
Preference
Up-to-date Supply
Courtesy
Enthusiasm
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Question # 1 of 15 ( Start time: 05:50:27 PM ) Total Marks: 1
Artificially created grassroots coalitions are referred to which one of the following concepts?
Select correct option:
Advertising
Spin
Lobby groups
Astroturf
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Question # 2 of 15 ( Start time: 05:51:49 PM ) Total Marks: 1
Which of the following refers to Companies often failure to predict changes, either slow or long range to at least calculate their impact on their product and customers?
Select correct option:
Failure to obtain Senior Management Commitment
Poor Communications
Failure to Coordinate
Inability to Predict Environmental Reaction
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Question # 3 of 15 ( Start time: 05:52:38 PM ) Total Marks: 1
Customer delivered value is the difference between total customer value and total customer cost of a marketing product. This value can be interpreted as what?
Select correct option:
Value cost to company
Profit to the company
Value maximization
Profit to the customer
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Question # 4 of 15 ( Start time: 05:53:56 PM ) Total Marks: 1
The primary promotional objective for product advertising during the introduction stage of the product life cycle is to:
Select correct option:
To retain customers
Differentiate the product from its competition.
Create product awareness.
Maintain existing buyers.
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Question # 5 of 15 ( Start time: 05:55:26 PM ) Total Marks: 1
Which of the following is a special human trait that we need to sharpen and use very often in CRM?
Select correct option:
None of the given options
Foresee
Forecast
Forecast and foresee
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Question # 6 of 15 ( Start time: 05:55:45 PM ) Total Marks: 1
Which of the following is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement?
Select correct option:
Direct mail
Word of mouth
Publicity
Advertising
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Question # 7 of 15 ( Start time: 05:56:52 PM ) Total Marks: 1
Job titles that refer to strategists include which of the following category?
Select correct option:
Owner, dean, president and executive director
Owner, entrepreneur, executive director and accountant
Chief executive officer, salesman, dean and lawyer
External audit, entrepreneur, executive director and accountant not sure
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Question # 8 of 15 ( Start time: 05:58:16 PM ) Total Marks: 1
The marketing concept holds that customers will remain loyal if:
Select correct option:
The company produces a product with enough features to satisfy everybody
The company's marketing activities are persuasive enough.
A company offers numerous 'specials'.
The customers' needs are met at a price that represents value for money.
Black Shadow Time Left 89
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Question # 9 of 15 ( Start time: 05:59:06 PM ) Total Marks: 1
In which case, probability of customer incraese to become a defector?
Select correct option:
Complaints not expressed but resolved
Complaints expressed and resolved
Complaints not expressed and not resolved
Complaints expressed but not resolved
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Question # 10 of 15 ( Start time: 06:00:38 PM ) Total Marks: 1
Organizational communication includes all EXCEPT:
Select correct option:
Presenting and selling ideas
Resolving conflicts
Interviewing potential employees
Non verbal behaviors
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Question # 11 of 15 ( Start time: 06:01:30 PM ) Total Marks: 1
The essence of good marketing messages is that they need to clearly illustrate the product and service and that they should be meaningful and ____________to the target audience.
Select correct option:
Reliable
Believable
Relevant
Applicable
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Question # 12 of 15 ( Start time: 06:02:06 PM ) Total Marks: 1
All of the following are required while implementing specific programs in strategic management EXCEPT:
Select correct option:
Customer commitment
Process development
Process testing
Training
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Question # 13 of 15 ( Start time: 06:03:00 PM ) Total Marks: 1
Which of the following represents the customer success factor?
Select correct option:
All objectives should focus customers at the end of the tunnel
All objectives should focus on customers designing of product
There is some strength that a customer has in its business
All policies should be diverted to provide convenience to customers
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Question # 14 of 15 ( Start time: 06:04:24 PM ) Total Marks: 1
Companies can gain a strong competitive advantage through having better-trained people. This is known as:
Select correct option:
Personnel differentiation
Product differentiation
Personnel training
Human resources parity
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Question # 15 of 15 ( Start time: 06:05:21 PM ) Total Marks: 1
Which of the following statements is true?
Select correct option:
Brand recognition is the end result of Brand Familiarity
Brand Familiarity is the end result of Brand recognition
Brand recognition is not the end result of Brand Familiarity
None of the given statement is wrong