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 MKT601 QUIZ

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Admin
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PostSubject: MKT601 QUIZ   Tue Jun 22, 2010 10:04 pm

Quiz Start Time: 03:14 PM Time Left 74
sec(s)



Question # 1 of 15 ( Start time: 03:14:50 PM ) Total Marks: 1
Marketing relationships are:
Select correct option:



Intensely personal, like human relationships

Intended to deliver short-term customer satisfaction

Intended to deliver long-term customer satisfaction

The most important element of the marketing mix










Quiz Start Time: 03:14 PM Time Left 88
sec(s)



Question # 2 of 15 ( Start time: 03:15:51 PM ) Total Marks: 1
Strategic drift, where strategies progressively fail to address the strategic position of the organization, is frequently followed by:
Select correct option:



A change of CEO

Transformational change

Transformational change or demise

Transactional change










Quiz Start Time: 03:14 PM Time Left 87
sec(s)



Question # 3 of 15 ( Start time: 03:17:20 PM ) Total Marks: 1
In which case, probability of customer incraese to become a defector?
Select correct option:



Complaints not expressed but resolved

Complaints expressed and resolved

Complaints not expressed and not resolved

Complaints expressed but not resolved










Quiz Start Time: 03:14 PM Time Left 32
sec(s)



Question # 4 of 15 ( Start time: 03:18:36 PM ) Total Marks: 1
Companies can build interest and enthusiasm by using databases to remember customer preferences. This strategy helps to which of the following?
Select correct option:



Identify prospects

Avoid serious customer mistakes

Reactivate dormant customers

Deepen customer loyalty











Quiz Start Time: 03:14 PM Time Left 75
sec(s)



Question # 6 of 15 ( Start time: 03:21:36 PM ) Total Marks: 1
The acronyms that we use for FUD is:
Select correct option:



Fear, Uncertainty, Divisions

Fear, Uncertainty, Doubts

Fear, Understandings, Doubts

Fear, Understand, Debits










Quiz Start Time: 03:14 PM Time Left 88
sec(s)



Question # 7 of 15 ( Start time: 03:23:02 PM ) Total Marks: 1
Customer service facilitation includes EXCEPT:
Select correct option:



Divert attention of customer

Resolve problem

Improve efficiency

Provide full information









Quiz Start Time: 03:14 PM Time Left 85
sec(s)



Question # 5 of 15 ( Start time: 03:20:04 PM ) Total Marks: 1
Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes by which of the following?
Select correct option:



Generic customer relationship management applications

Supply chain management applications.

Analytical customer relationship management applications

Operational customer relationship management applications










Quiz Start Time: 03:14 PM Time Left 88
sec(s)



Question # 8 of 15 ( Start time: 03:23:47 PM ) Total Marks: 1
Horizon cat food mailed a packet of catnip seed to every person who visited its website. Along with the catnip seed was a note that advised consumers to visit [You must be registered and logged in to see this link.] if they wanted to create a cat-friendly garden. This illustration is the best use of which concept for approaching prospect customer?
Select correct option:



Print advertising

Direct marketing

Personal selling

Public relations










Quiz Start Time: 03:14 PM Time Left 87
sec(s)



Question # 9 of 15 ( Start time: 03:25:15 PM ) Total Marks: 1
Which one of the following terms deals with the same product availability in different weights?
Select correct option:



Proliferation of Labeling

Proliferation of Imaging

Proliferation of Packaging

Proliferation of Brand










Quiz Start Time: 03:14 PM Time Left 87
sec(s)



Question # 10 of 15 ( Start time: 03:26:44 PM ) Total Marks: 1
All helps to prevent customers’ defection EXCEPT:
Select correct option:



Compulsion due to technological and environmental forces

Attempt to Track Losses

Customers Specific Approach

Customer Win—Back Program










Quiz Start Time: 03:14 PM Time Left 87
sec(s)



Question # 11 of 15 ( Start time: 03:28:14 PM ) Total Marks: 1
The marketing concept holds that customers will remain loyal if:
Select correct option:



The company produces a product with enough features to satisfy everybody

The company's marketing activities are persuasive enough.

A company offers numerous 'specials'.

The customers' needs are met at a price that represents value for money.










Quiz Start Time: 03:14 PM Time Left 86
sec(s)



Question # 12 of 15 ( Start time: 03:29:37 PM ) Total Marks: 1
Which of the following statements is correct?
Select correct option:



Acquiring customers is on tenth the cost of retaining customers

Retaining customers is same as the cost of acquiring new customers

Retaining customers is on fifth the cost of acquiring new customers

Retaining customers is on tenth the cost of acquiring new customers










Quiz Start Time: 03:14 PM Time Left 88
sec(s)



Question # 13 of 15 ( Start time: 03:31:01 PM ) Total Marks: 1
Personal selling is an effective tool to assist the buying process, especially for high priced products. Personal selling is not commonly used for which of the following purposes?
Select correct option:



Building up buyer's preferences

Pressurizing the customer into making a decision

To create static images only

Developing customer convictions and feelings about a product and company










Quiz Start Time: 03:14 PM Time Left 87
sec(s)



Question # 14 of 15 ( Start time: 03:32:31 PM ) Total Marks: 1
What is not the part of an effective integrated advertising campaign?
Select correct option:



Precision of message

Cultivation of customer relationships

Impact

Static images only










Quiz Start Time: 03:14 PM Time Left 87
sec(s)



Question # 15 of 15 ( Start time: 03:34:00 PM ) Total Marks: 1
With respect to customer satisfaction, which of the following is referred as the key to success?
Select correct option:



Preference

Up-to-date Supply

Courtesy

Enthusiasm






Black Shadow Time Left 89
sec(s)



Question # 1 of 15 ( Start time: 05:50:27 PM ) Total Marks: 1
Artificially created grassroots coalitions are referred to which one of the following concepts?
Select correct option:



Advertising

Spin

Lobby groups

Astroturf






Black Shadow Time Left 89
sec(s)



Question # 2 of 15 ( Start time: 05:51:49 PM ) Total Marks: 1
Which of the following refers to Companies often failure to predict changes, either slow or long range to at least calculate their impact on their product and customers?
Select correct option:



Failure to obtain Senior Management Commitment

Poor Communications

Failure to Coordinate

Inability to Predict Environmental Reaction






Black Shadow Time Left 89
sec(s)



Question # 3 of 15 ( Start time: 05:52:38 PM ) Total Marks: 1
Customer delivered value is the difference between total customer value and total customer cost of a marketing product. This value can be interpreted as what?
Select correct option:



Value cost to company

Profit to the company

Value maximization

Profit to the customer






Black Shadow Time Left 87
sec(s)



Question # 4 of 15 ( Start time: 05:53:56 PM ) Total Marks: 1
The primary promotional objective for product advertising during the introduction stage of the product life cycle is to:
Select correct option:



To retain customers

Differentiate the product from its competition.

Create product awareness.

Maintain existing buyers.






Black Shadow Time Left 89
sec(s)



Question # 5 of 15 ( Start time: 05:55:26 PM ) Total Marks: 1
Which of the following is a special human trait that we need to sharpen and use very often in CRM?
Select correct option:



None of the given options

Foresee

Forecast

Forecast and foresee






Black Shadow Time Left 89
sec(s)



Question # 6 of 15 ( Start time: 05:55:45 PM ) Total Marks: 1
Which of the following is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement?
Select correct option:



Direct mail

Word of mouth

Publicity

Advertising






Black Shadow Time Left 89
sec(s)



Question # 7 of 15 ( Start time: 05:56:52 PM ) Total Marks: 1
Job titles that refer to strategists include which of the following category?
Select correct option:



Owner, dean, president and executive director

Owner, entrepreneur, executive director and accountant

Chief executive officer, salesman, dean and lawyer

External audit, entrepreneur, executive director and accountant not sure






Black Shadow Time Left 89
sec(s)



Question # 8 of 15 ( Start time: 05:58:16 PM ) Total Marks: 1
The marketing concept holds that customers will remain loyal if:
Select correct option:



The company produces a product with enough features to satisfy everybody

The company's marketing activities are persuasive enough.

A company offers numerous 'specials'.

The customers' needs are met at a price that represents value for money.






Black Shadow Time Left 89
sec(s)



Question # 9 of 15 ( Start time: 05:59:06 PM ) Total Marks: 1
In which case, probability of customer incraese to become a defector?
Select correct option:



Complaints not expressed but resolved

Complaints expressed and resolved

Complaints not expressed and not resolved

Complaints expressed but not resolved






Black Shadow Time Left 89
sec(s)



Question # 10 of 15 ( Start time: 06:00:38 PM ) Total Marks: 1
Organizational communication includes all EXCEPT:
Select correct option:



Presenting and selling ideas

Resolving conflicts

Interviewing potential employees

Non verbal behaviors






Black Shadow Time Left 86
sec(s)



Question # 11 of 15 ( Start time: 06:01:30 PM ) Total Marks: 1
The essence of good marketing messages is that they need to clearly illustrate the product and service and that they should be meaningful and ____________to the target audience.
Select correct option:



Reliable

Believable

Relevant

Applicable






Black Shadow Time Left 89
sec(s)



Question # 12 of 15 ( Start time: 06:02:06 PM ) Total Marks: 1
All of the following are required while implementing specific programs in strategic management EXCEPT:
Select correct option:



Customer commitment

Process development

Process testing

Training






Black Shadow Time Left 89
sec(s)



Question # 13 of 15 ( Start time: 06:03:00 PM ) Total Marks: 1
Which of the following represents the customer success factor?
Select correct option:



All objectives should focus customers at the end of the tunnel

All objectives should focus on customers designing of product

There is some strength that a customer has in its business

All policies should be diverted to provide convenience to customers






Black Shadow Time Left 89
sec(s)



Question # 14 of 15 ( Start time: 06:04:24 PM ) Total Marks: 1
Companies can gain a strong competitive advantage through having better-trained people. This is known as:
Select correct option:



Personnel differentiation

Product differentiation

Personnel training

Human resources parity






Black Shadow Time Left 89
sec(s)



Question # 15 of 15 ( Start time: 06:05:21 PM ) Total Marks: 1
Which of the following statements is true?
Select correct option:



Brand recognition is the end result of Brand Familiarity

Brand Familiarity is the end result of Brand recognition

Brand recognition is not the end result of Brand Familiarity

None of the given statement is wrong


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