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 MKT624 QUIZ

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Join date : 2010-05-15
Age : 29
Location : islamabad

PostSubject: MKT624 QUIZ   Thu May 20, 2010 6:57 am

Question
# 1 of 15 ( Start time: 06:57:15 PM )
Total Marks: 1
All
of the following are properties of strong positioning EXCEPT:

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It has a unique valued place
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It does not
revolves around a benefit
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It is externally driven
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It is a key determinant of
operational strategies




uestion # 2 of 15 ( Start time:
06:58:05 PM ) Total Marks: 1


The more the
customers are knowledgeable of a brand’s promises, the more they are
inclined to be bound into a:

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Contract
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Agreement
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Settlement
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Negotiation


Question # 3 of 15 ( Start
time: 06:58:48 PM ) Total Marks: 1


Where the strategic
management perspective should be emphasized?

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At the top of the organization
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At the middle of the organization
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At the bottom of the organization
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Throughout
the organization


Question # 4 of 15 ( Start
time: 06:59:22 PM ) Total Marks: 1


A chain of
schools cannot create perceptions of good quality education to children
unless its program of teaching relates to the central values of:

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Children
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Parents
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Teachers
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Society


Question # 5 of 15 ( Start
time: 07:00:14 PM ) Total Marks: 1


The whole exercise
of creating the right picture is to create meaningful parallels between
the brand’s identity and its:

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Image
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Attribute
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Features
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Value


Question # 6 of 15 ( Start
time: 07:00:56 PM ) Total Marks: 1


Which one of
the following brand layer is slightly wider than line brands?

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Family brands
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Range brands
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Umbrella brands
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Product brands


Question # 7 of 15 ( Start
time: 07:01:33 PM ) Total Marks: 1


In uncover
bad promise one must convert the shortcomings into:

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Strengths
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Weaknesses
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Opportunities
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Threats


Question # 8 of 15 ( Start
time: 07:02:07 PM ) Total Marks: 1


___________
is done which is all about drawing comparisons with competition while
in developing a brand based customer model.

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Pricing
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Rating
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Market analysis
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Porter’s analysi


uestion # 9 of 15 ( Start time:
07:02:59 PM ) Total Marks: 1


When a brand
is just able to address the basic needs, it is at the:

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Lowest level
of associations
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Highest level of associations
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Medium level of associations
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None of the given options


Question # 10 of 15 ( Start
time: 07:03:33 PM ) Total Marks: 1


Building the
brand vision is very serious matter and cannot be decided by just one
manager because of the issue of:

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Finance
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Marketing
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Production
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Promotion


Question # 11 of 15 ( Start
time: 07:04:23 PM ) Total Marks: 1


Based on various
researches, which of the following is NOT TRUE about brand perception?

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People perceive the brand
as a whole
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Perception
is comprehensive
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Consumers’ perception is
the reality
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The brand has a personality


Question # 12 of 15 ( Start
time: 07:05:05 PM ) Total Marks: 1


Which of the
following brings management to a platform from where they all have to
agree what level of growth the brand will generate to fulfill company’s
objectives?

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Brand vision
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Brand mission
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Brand objective
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Brand value


uestion # 13 of 15 ( Start
time: 07:05:54 PM ) Total Marks: 1


Which of the
following is the characteristic of personality of a brand?

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Logo
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Packaging
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Color
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Durability


Question # 14 of 15 ( Start
time: 07:06:33 PM ) Total Marks: 1


Financial objective
deals with __________.

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Revenue growth
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Winning greater market share
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Overtaking competitors on
quality
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Staging innovations


Question # 15 of 15 ( Start
time: 07:07:11 PM ) Total Marks: 1


The collection
of similar competitive branded products that have more or less the same
features are known as which of the following?

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Product diversification
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Product line
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Product category
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Product mix


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