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 MKT610 2010

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PostSubject: MKT610 2010   Tue Jun 01, 2010 9:56 pm

Mid term May 2010

Total Questions = 32
May 27 2010 (4:00 p.m.)
Q1 to Q 28 = MCQ's
Q 29: Why Courtesy is important part of selling tactics? 3Marks
Q 30: How the bondage of customers can be developed? 3 Marks
Q 31: What do you mean by good word of mouth? How it affects business? 5 Marks
Q 32: How a brand name plays vital role in the selling of any product? Why customers start using other product rather previous product? 5 Marks

*************************************************************************
28mcq's and 4 subjective
1: difference b/w product and service
2: differentiate customer loyalty and retention
3: how brand familiarity is created and what are the qualities of good brand name?
4: how do database and customer privacy considerations play role in building strong customer relationship?
*****************************************************************************


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