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 MKT621 2010

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PostSubject: MKT621 2010   Mon May 31, 2010 4:43 pm

1)- ‘Above
the line media’ and ‘Below the line media’ are two
important terms used in advertising based on promotional techniques.
Which of
the following is the example of ‘Above the line media’ promotion?



----- ► ------ ► Cinema ► Direct Mail





2)- Which
one of the
following is
NOT
a
component of information process model?




Yielding
Retention
Comprehension
Preferences





3)-In creative process,
which one of the following steps helps you to put the problem out of
your
conscious mind and put the information to do the creative work?




Immersion
IncubationIlluminationVerification





4)-A
printing error in a
newspaper advertisement is an example of:




Feedback
NoiseMessage
loop
Carelessness





5)-Keep in mind the
creative process of advertising, which of the following means; taking
the
information, working with it and thinking about it in the mind.




ImmersionIncubationVerificationDigestion






6)-ABC Company
manufactures
processor and
advertises its product for Del
and HP computers. It is an example of which of the following.


Interactive AdvertisingRetail
or Local Advertising




Institutional
Advertising

Business to Business Advertising





7)-Which
of the following
is the process of identifying groups of customers with basically similar
wants,
needs, preferences or buying behaviors?




Profiling
Positioning
SegmentationTargeting





Cool- "Technological
advances,
shifts in consumer tastes and increased competition can reduce the
demand of a product". This threat can arise mostly in which of the
stages
of PLC (Product Life Cycle)?




Introduction
Growth
Maturity
Decline





9)-At
which of the
following stages in the product life cycle, the sales growth starts to
slow
down?




Introduction
Growth
Maturity

Decline



1) being a TV manager,
wt kind of TV add u refer to ur customer? (MARKS 3)
2)
Being a Finance manager, Wt kind of SUPPORT u provide to ur customer.
(MARKS 5)
3)- ADVANTAGES and disadvantages of BILLBOARDS ? (MARKS 5)


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