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Posts : 638 Points : 2155 Reputation : 19 Join date : 2010-05-15 Age : 36 Location : islamabad
| Subject: MKT621 2010 Mon May 31, 2010 4:43 pm | |
| 1)- ‘Above the line media’ and ‘Below the line media’ are two important terms used in advertising based on promotional techniques. Which of the following is the example of ‘Above the line media’ promotion? ► ----- ► ------ ► Cinema ► Direct Mail 2)- Which one of the following is NOT a component of information process model? ► Yielding ► Retention ► Comprehension ► Preferences 3)-In creative process, which one of the following steps helps you to put the problem out of your conscious mind and put the information to do the creative work? ► Immersion ► Incubation ► Illumination ► Verification 4)-A printing error in a newspaper advertisement is an example of: ► Feedback ► Noise ► Message loop ► Carelessness 5)-Keep in mind the creative process of advertising, which of the following means; taking the information, working with it and thinking about it in the mind. ► Immersion ► Incubation ► Verification ► Digestion 6)-ABC Company manufactures processor and advertises its product for Del and HP computers. It is an example of which of the following. ► Interactive Advertising ► Retail or Local Advertising ► Institutional Advertising ► Business to Business Advertising 7)-Which of the following is the process of identifying groups of customers with basically similar wants, needs, preferences or buying behaviors? ► Profiling ► Positioning ► Segmentation ► Targeting- "Technological advances, shifts in consumer tastes and increased competition can reduce the demand of a product". This threat can arise mostly in which of the stages of PLC (Product Life Cycle)? ► Introduction ► Growth ► Maturity ► Decline 9)-At which of the following stages in the product life cycle, the sales growth starts to slow down? ► Introduction ► Growth ► Maturity ► Decline1) being a TV manager, wt kind of TV add u refer to ur customer? (MARKS 3) 2) Being a Finance manager, Wt kind of SUPPORT u provide to ur customer. (MARKS 5) 3)- ADVANTAGES and disadvantages of BILLBOARDS ? (MARKS 5) | |
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